Social Management As We Know It Today
There are many agencies and marketing experts that treat social management as a type of social blog. Often times you will see holiday posts, content from other platforms, valuable tips, etc. Even though this may seem like a good idea, the issue becomes a lack of consistent content for your followers. While social media allows for a casual and intimate connection between brands and their followers, we believe there’s a better approach to social management that builds deeper connections, attracts new ones, and lead to direct sales on these social platforms.
Rethink Social Management
At it’s core social management consists of 4 primary components:
- Create And Curate Content
- Moderate and Engage
- Build Brand Awareness
- Loyalty and Community
The key ingredient however, is not any one of these components. In fact, it’s the overarching strategy, the vision and the execution of these components that leads to a follow-worthy presence on any social platform.
Develop The Right Social Strategy
Over the years we’ve worked with multiple clients ranging from tourism to automotive and everything in between. Many clients expect to have overnight success by posting multiple times a day and spamming users with transaction based posts. However, the reality is much more complicated.
Our unique approach to social management consists of a long-term path that is focused on integrated content that matches the intended platform. For example, when CEMEX wanted to establish a presence on Instagram, instead of posting photos about their product they created a theme around minimalistic architecture. In this way they were able to gain an initial following of architects, engineers, and designers. To set themselves apart from the competition they curated a unique theme that engaged visually and as a result boosted their organic followers to more than 90K.
As the future evolves and different social platforms rise to the top it’s important to create content focused on each platform. Our Multiplatform approach not only creates unique content, but also deliver that content in the intended format for each channel.
The Benefits of Social Management
In a recent study conducted by Accenture estimated the total spending on social media to reach $1.2 trillion globally by 2025, nearly three times as much as traditional e-commerce. This is one of the most significant pivots in the digital marketing space and will greatly impact the way businesses market their products and services. It is now more important than ever to take a serious look at your organic content and fine tune your strategy. A successful social management strategy grows your followers, improves brand loyalty, reduces the cost of advertising, and generates direct sales from your social accounts without the need of cookies or ad spend. You can read more about our case study on Florida Explored to see how we executed a social management strategy that turned a couple hundred followers into more than 60K fans.
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